AEO is not a separate product. It is what happens when entities are clean, pages are citeable, and the technical layer is not leaking.
We measure AI-referred sessions in GA4 with a documented methodology. We do not screenshot ChatGPT and call it a case study. If a vendor is selling you 'GEO packages' as a bolt-on to a broken site, keep your money.
The editorial implication is more interesting than the acronym: write pages a model would want to quote. That sounds like good journalism. It is.
