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What our monthly memo contains (and what it refuses to)

Four minutes. Rankings in context. Revenue where we can defend the attribution. No traffic-for-traffic's-sake charts.

Clients in the portal get a memo, not a 40-slide deck. Rankings are grouped by commercial intent. Traffic is shown against the pages we actually shipped. Pipeline or booking influence is included only when the CRM join is clean.

We will not report 'impressions up 400%' on a query you cannot sell. We will tell you when a Google update hit a cluster and what we are doing in the next sprint.

If you are logging into the T-SEO client area for the first time, read last month's memo before you read anything else.

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