direct organic bookings over 24 months
OTAs were taking 22%. T-SEO made direct booking the default for people who already knew our name — and then for people who did not. We still work with them on the new Goa key.
Ambika Nair, Brand Director
Three properties, three WordPress themes, and a booking engine that search engines treated as a black hole. Technical rebuild with the in-house developer, location+experience pages (monsoon, backwaters, wedding) that were actually true, and a review operations cadence Ambika's GMs could run. We did not chase 'best luxury hotel Kerala' with spun copy. We earned it with pages a guest would send to their family.
Booking engine export vs OTA extranet. 2020 baseline adjusted for COVID occupancy.
