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Saffron & Silk

D2C ethnic wear · Jaipur / Mumbai · 2022 — 2025

4.2×

organic revenue over 22 months

We had three agencies before T-SEO. All of them sold 'guaranteed first page'. Aditya sold us a 14-month content and technical programme and then beat the forecast in month ten.

Rhea Menon, Chief Marketing Officer

Saffron & Silk arrived with a Magento catalogue of 4,200 SKUs, a blog of 900 thin festival posts, and paid social doing all the heavy lifting. We rebuilt collection architecture around occasion + craft + city intent, killed 640 posts, and put Kabir on crawl waste for six weeks. Meera's team wrote 70 money pages with the in-house stylists on camera. Paid social was not paused — organic simply started paying for itself.

Figures from the client's Shopify Plus + GA4 export, reviewed by Fatima Qureshi. Paid excluded.

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